Carl Zeiss India / Case Study
Enabling early diagnosis of diabetes related vision problems through remote screening
Diabetic Retinopathy is an eye condition which damages the small blood vessels in the retina. If not detected in the early stage it can potentially lead to permanent blindness. More than a third of people with Diabetic Retinopathy have their vision under serious threat. Most people in India do not have access to early screenings and the ratio of eye care specialists to diabetic people is too low.
Carl Zeiss is a world leader in vision technology and eye care. I was hired by them to conceptualise and design the user experience for their new remote eye screening platform. In this role, I worked with product managers and R&D engineers to define the product vision and strategy.
My first task was to get an in-depth understanding of the field of eye care, the people and processes involved. I conducted contextual interviews with multiple stakeholders and also observed their daily tasks through shadowing
Understanding the current workflow of eye care...
Brainstorming and Ideation
Once I understood the domain and different stakeholders involved, I conducted a ideation workshop at Zeiss, India to kick start a process of exploration. Along with product managers, domain experts and R&D engineers, this workshop resulted in a clear understanding of the platform vision, product roadmap and associated business models.
THE BIG IDEA, AS A STORYBOARD
Information Architecture and Task Flows
For a complex system like this with multiple stakeholders, it was important to create an end to end information architecture and build a seamless workflow from one phase of the lifecycle to the next. Here is where the backbone of the system was created and informed the UI design process.
More than 300 patients who needed immediate attention were identified using the platform
Successfully diagnosing serious vision related issues early
Remote screening data from last 18 months
Major eye care specialists all over India have rapidly adopted the platform,