Carl Zeiss India / Case Study

Enabling early diagnosis of diabetes related vision problems through remote screening

Remote retinal screening solution for Opthalmologists.  See more on the Carl Zeiss India website

Remote retinal screening solution for Opthalmologists. See more on the Carl Zeiss India website

The problem

Diabetic Retinopathy is an eye condition which damages the small blood vessels in the retina. If not detected in the early stage it can potentially lead to permanent blindness. More than a third of people with Diabetic Retinopathy have their vision under serious threat. Most people in India do not have access to early screenings and the ratio of eye care specialists to diabetic people is too low.

My Role

Carl Zeiss is a world leader in vision technology and eye care. I was hired by them to conceptualise and design the user experience for their new remote eye screening platform. In this role, I worked with product managers and R&D engineers to define the product vision and strategy.

 

Research Process

My first task was to get an in-depth understanding of the field of eye care, the people and processes involved. I conducted contextual interviews with multiple stakeholders and also observed their daily tasks through shadowing

Research.png

Understanding the current workflow of eye care...

systemflow.png
 

Brainstorming and Ideation

Once I understood the domain and different stakeholders involved, I conducted a ideation workshop at Zeiss, India to kick start a process of exploration. Along with product managers, domain experts and R&D engineers, this workshop resulted in a clear understanding of the platform vision, product roadmap and associated business models.

Ideation.jpg
 

THE BIG IDEA, AS A STORYBOARD

storyboard.png

Information Architecture and Task Flows

For a complex system like this with multiple stakeholders, it was important to create an end to end information architecture and build a seamless workflow from one phase of the lifecycle to the next. Here is where the backbone of the system was created and informed the UI design process. 

 

Web application to enable the technician to upload retinal scans and assign cases to Doctors

Mobile applications for doctors to screen patients for Diabetic retinopathy and other retinal problems

Mobile applications for doctors to screen patients for Diabetic retinopathy and other retinal problems

Detailed and powerful analytics for administrator, helping them track positive screenings, uploader performance and overall accuracy

Detailed and powerful analytics for administrator, helping them track positive screenings, uploader performance and overall accuracy

Live monitoring of case queue and possible bottlenecks for administrators

Live monitoring of case queue and possible bottlenecks for administrators

 

More than 300 patients who needed immediate attention were identified using the platform

Successfully diagnosing serious vision related issues early

Remote screening data from last 18 months

Major eye care specialists all over India have rapidly adopted the platform,

Zeiss_logos-01.png
 
This new technology will help our walk-in clients to get tested along with their regular diabetic health check

Dr. Ajith K N Medical Director, Anand Diagnostic Laboratory
A very efficient screening workflow for our corporate screening programs

Dr Jyoti Ranganathanm
SRL Reference Lab
Evaluated this solution as a Retina Specialist; found it to be useful for increasing awareness among masses and also to the care-providers

Dr Rajeev Reddy,
MS Head, L V Prasad Eye Institute
A very cost-effective solution, it has successfully filled the gap of our complete wellness program

Dr Rajesh Bendre
MD HOD Clinical, Metropolis,Mumbai